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PRESS ADVISORY
DATE: January 31, 2011
CONTACT: Joe Montalto
914-714-5799
joem@highmountainent.com
HIGH MOUNTAIN ENTERPRISES INTRODUCES PARK PILOT
NEW PARK MOBILE WEBSITE FOR ANY CELL PHONE
Teamed with Mobile Card Cast, a cutting edge mobile marketing company, High Mountain Enterprises announces the availability of Park
Pilot, a new product for the amusement industry. Park Pilot uses technology to enhance the guest experience and provide new marketing
tools to management.
Park Pilot represents a new concept in mobile websites. Instead of an app just for IPhones and other smart phones, Park Pilot is a mobile
website for all cell phones. Park Pilot puts park and attraction patrons just a text message away from having the facility’s mobile website
on their phone. The website automatically formats to any mobile device with internet capability. Park Pilot significantly expands the
numbers of people able to access and use a mobile website, at a fraction of the cost of developing a specific park app that only works on
smart phones.
The basic features include park information, an interactive map to assist patrons to find various points of interest, a component to allow
patrons to organize their visit to enjoy their favorite rides, shows and events, as well as a reminder as to where their car is parked. Park
Pilot is connected to Facebook, Twitter and other social networking sites, allowing patrons to chat about the facility as they experience it.
The website also provides directions to the park, Google Maps and click to call on all relevant phone numbers. The websites work through
SMS and globally through Photo Codes (QR) where required. Each mobile website is easily updated and can be customized to each facility
and also to include additional features.
Park Pilot is quite versatile. “Park Pilot offers much more than convenience to patrons. It is a powerful marketing tool for park and
attraction management. It builds customer loyalty and encourages repeat visits” said High Mountain President Joe Montalto. The back
office collects all cell phone numbers of website users and has the capability to send outgoing messages. Marketing Departments can
develop their own programs using text messaging to stay in touch with patrons. This feature is used to send promotional offers, create
contests, provide information about new attractions and upcoming events as well as to conduct surveys.
Park Pilot is attractively priced and can literally pay for itself as it increases repeat visits.
For a demonstration text the word PARK to 88500.
High Mountain Enterprises provides consulting services to the amusement industry and is the sole representative and sales agent for Park
Pilot. The company can be contacted at www.highmountainent.com or by calling 914-714-5799. Mobile Card Cast is a global multimedia
network company specializing in marketing and advertising services through mobile messaging. The company website is www.
mobilecardcast.com.
